Beiträge

„Viele Kunden glauben den Autobauern nicht“

Jürgen Gietl, spricht über die Folgen des Abgasskandals. Herr Gietl, wie gefährlich wird der Skandal für die Marke Volkswagen? Etablierte Marken halten Krisen ganz gut aus. Es braucht lange, um eine Marke komplett zu zerstören. Davon profitiert Volkswagen derzeit. Nichtsdestotrotz gibt es für die Marke einen Imageschaden. Unklar ist derzeit noch, welche Dimension dieser Schaden […]

Expertenrat Technologiemarken gegründet: 7 Zukunftsthesen zum Technologiestandort Deutschland

Würzburg (ots) – Prof. Dr. Carsten Baumgarth, Jürgen Gietl, Prof. Dr. Karsten Kilian und Prof. Dr. Holger Schmidt, vier führende Vertreter aus Wissenschaft und Beratung, haben den Expertenrat Technologiemarken ins Leben gerufen. Die Stärkung deutscher Technologiemarken steht auf ihrer Agenda. Die digitale Transformation ist ein wesentlicher Faktor, der den Vorsprung der deutschen Technologiemarken im globalen […]

I’m so gruntled right now

I believe the Nobel committee didn’t give this award to me. I believe they have done this because they believe education is the best weapon through which we can fight poverty, ignorance and terrorism. I believe they did this because they don’t believe in just one girl, but in all the girls whose voices need […]

What the Nobel Peace Prize means to me

I believe the Nobel committee didn’t give this award to me. I believe they have done this because they believe education is the best weapon through which we can fight poverty, ignorance and terrorism. I believe they did this because they don’t believe in just one girl, but in all the girls whose voices need […]

A Master Class In Google

Most everybody has a basic knowledge of the company….Sergey and Larry killed it at search when everyone thought search was over…the VCs made them pick Eric Schmidt for “adult supervision”… search ads provided a bottomless well of cash that enabled them to buy, launch or invent YouTube, DoubleClick, Android, and driverless cars…Larry took Eric’s CEO […]

A Stranger In Moscow

I believe the Nobel committee didn’t give this award to me. I believe they have done this because they believe education is the best weapon through which we can fight poverty, ignorance and terrorism. I believe they did this because they don’t believe in just one girl, but in all the girls whose voices need […]